Approved by Government of Ras Al Khaimah, UAE License No. 52001014 +971 50 9873458 • info@brookfield.ac.ae

Department of Communication and Mass Media

Certificate in Journalism & Mass Communication

Introduce news writing, reporting methods, media ethics, and multi-platform storytelling for aspiring communication professionals.

Apply Now Download Brochure

Programme Highlights What You’ll Learn

News Writing Practical, career-relevant learning outcome

Interview Techniques Practical, career-relevant learning outcome

Reporting Basics Practical, career-relevant learning outcome

Feature Storytelling Practical, career-relevant learning outcome

Programme Overview

Introduce news writing, reporting methods, media ethics, and multi-platform storytelling for aspiring communication professionals.

Build understanding of media functions and journalistic responsibility.
Develop writing, reporting, and storytelling skills across media formats.
Introduce media law, ethics, and source verification practices.
Prepare learners to create clear and audience-aware content.

Learning Outcomes

Write basic news, feature, and interview-based stories.
Apply fact-checking, attribution, and ethical decision-making principles.
Adapt content for print, digital, audio, and visual media formats.
Evaluate media messages and their influence on public opinion.

Skills You Will Gain

News Writing Interview Techniques Reporting Basics Feature Storytelling Broadcast Scripting Media Ethics Content Planning Portfolio Building

Curriculum Structure

Explore the programme module by module. Select any module to view its syllabus topics.

Role of journalism in society
Traditional and digital media ecosystems
Newsroom workflows

News values and story angles
Lead writing and structure
Headlines and clarity

Interview techniques
Source development and verification
Field reporting basics

Narrative storytelling
Profiles and explainers
Audience engagement through voice

Script writing for audio and video
Social publishing basics
Multimedia storytelling

Accuracy, fairness, and balance
Defamation, privacy, and copyright
Responsible crisis reporting

Press releases and institutional communication
Editing and production flow
Content planning basics

Create a mini media portfolio
Present a story package
Reflect on ethics and growth

Assessment & Certification

Assessment Pattern

Continuous assessment through quizzes, reflections, and module tasks (30%).
Applied assignment, case study, or guided practical exercise (30%).
Final capstone presentation, portfolio, or integrated mini-project (40%).

Certification Requirements

Minimum 70% attendance or active participation in guided sessions.
Completion of all module activities and internal assessments.
Successful completion of the final capstone task or presentation.

How You’ll Learn

Interactive digital lectures and guided faculty discussions.
Case studies, practical exercises, simulations, and real-world scenario analysis.
Short assignments, reflective tasks, and structured peer learning.
A final capstone, portfolio, presentation, or mini-project.

Who Should Enrol

Aspiring journalists and reporters
Content creators entering media work
Communication officers building news-writing skills
Students exploring media careers
Public relations beginners needing editorial grounding
Freelancers creating audience-facing stories

Frequently Asked Questions

The delivery mode is Online (8 Weeks / 40 Hours). Please speak with admissions if you need clarification about attendance or delivery arrangements.

The programme duration is 8 Weeks (40 hrs) with 40 guided learning hours.

The programme contains 8 structured modules.

Use the Apply Now button to begin your application or contact the Brookfield admissions team for guidance.

Ready to Start Your Learning Journey?

Apply to Brookfield Institute UAE or speak with our admissions team about Certificate in Journalism & Mass Communication.

Apply Now Download Brochure